The headline number

Every brand gets a single score out of 5.0, calculated from six weighted categories. No category is optional — a brand that fails legality or trust is removed from the rankings entirely, regardless of bonus value.

The six categories

Legality & Trust (20%)

We verify the operator’s sweepstakes-law standing, parent company ownership, and KYC quality. Brands that hide their corporate structure, accept players from restricted states, or have a public history of prize withholding score badly here.

Bonuses & Promotions (20%)

We weight the welcome value, daily login coin grants, reload offers, and loyalty program. A flashy welcome bonus does not save a brand from a 90%-playthrough trap or a dead loyalty scheme.

Payout Speed (20%)

We complete at least one full redemption per brand and record the time from request to funds received. Brands that pay within 24 hours earn full marks; brands that take over 5 business days lose significant ground.

Game Selection (15%)

Slot count, top-tier providers (Pragmatic Play, Hacksaw, Play’n GO, Relax, ELK, Nolimit City, etc.), table game variety, and exclusives.

Customer Support (15%)

We submit at least three real questions per brand via every available channel (live chat, email, phone where offered) and record response times and answer quality.

Mobile Experience (10%)

Native app availability on iOS and Android, browser performance on mobile, and feature parity with desktop.

What earns disqualification

Some failures are not score adjustments — they remove a brand from the rankings entirely:

• Failure to honour a redemption we have personally verified
• Operating in restricted states without disclosure
• Misleading bonus terms (hidden playthrough, undisclosed wagering caps)
• Sale or sharing of user data outside the privacy policy

Re-testing cycle

We re-check every brand monthly. If a welcome offer, payout window, or support channel changes, the corresponding review and the brand’s score are updated within seven days.